d77a260b3184a717f320e66f0aef7ff8

“yiju”shirenmenduizhuzhaidezuibenzhisuqiu,weishimeiyigeloupanxiangmugengrenxinghua,tiejinrenmenneixindexuqiu,jinshafangchanyishejiweilongtou,congxichuluobi,duimeiyigehuanjie、meiyigejiaoluo,shenzhimeiyizhongcailiaodexuanyongdoujingyiqiujing,diandingleyangguangpinzhidegenji,duanzaochuleyixilieyangguangjingpinzhuzhai。

准确定位 迈好设计第一步

xiaoqudegongnengruhe,yinggaijianxiaogaoceng,huoshilianpai……loupanshejijiuxiangshiyifushanshuihua,zaixiabizhiqian,genjuhuabandedaxiao、huadeneirong、shiyongduixiangdengzhongzhongyinsu,huashixinzhongdouhuigoulechuyigehelidebuju,duiloupanshejieryan,zheigebujujiushidingwei。

“fangdichankaifaxiangmuguihuashejideguanjianwentishidingweiwenti,zhiyoushejidingweikexing,fangdichankaifaxiangmucaiyoukexuexingkeyan。”jinshafangchanfuzongjingligaodonghanggaosujizhe,dingweishishejidediyibu,shixiangmujiansheguochengzhongyigebibukeshaodebuzhou。conggainianshangjiang,dingweishizhishejiyaomingqueqishiyongrenqun、xiaofeishichangdeng,yiquedinggailoupanzaishichangzhongdeweizhi、jiazhi。

qidingyisuiranjiandan,dantazailoupanjiansheguochengzhongdezuoyongquefeitongxiaoke,jiquedingleshejicongnalizheshou,yejuedingzheloupandejianshefangxiang。jinsharenyeshenancili。weimaihaozheidiyibu,zaikaishimeiyigexiangmudeshejizhiqian,tamendouyaozuodaliangdezhunbeigongzuo:qinlinxianchangshidichakanqingkuang,lejiezheigedikuaidexingzhuang、gaodifenbu;duofangweikaizhanshichangdiaoyan,lejieshichangdexuqiu;xiangxijiedushizhengfubanfadeguihuatiaojian,zixichuaimo;zuihou,zaigenjuzhangwodeqingkuang,fanfutaolunshejidedingwei,liqiuzuodaojingzhun。

zhengshijinsharenzheizhongduixiangmuyisibugoudetaidu,jinshafangchandeyangguangxiliejingpinloupan,douyishiheshichangxuqiu、gongnengheliwanshandedingweizhanxianzaishirenmianqian:yangguangshuian,duchuanggaocengtingyuanshizhuzhai,xiaoquneiyuanlinlvhuaxiuqizhengqi,jingxindapeidezhibeicuoluoyouzhi;yangguanglicheng,chunxiaogaocengdezhuzhaixiaoqu,sheyouyulanyuan、cuiweiyuan、yinghuayuan、fengqingyuan、guifangyuanwudalvhuazutuanpeichen;yangguanglvcheng,chuanchengjianyueoushijingsui,duocengweiyuzhongyangjingguanzhuzhouzhishang,hualidexiaogaocengyibangtianranhuoshuixi;jinshafangchandezuixinlizuo——yangguangyiting,zezhugonglianpaibieshu,binggenjudixingqiaomiaoguihua,dazaozhenzhengchunyinglunfenggedegaoduanbieshu,beishouguanzhu。

精心设计 坚持品质如金

chanpinshipinpaizuihaodedaiyanren。weilerangmeiyigexiangmu、meiyigeloupandoujingdeqipinjian,jinsharenjianchipinzhirujin,duimeiyigexiangmudeshejidoujingdiaoxizhuo,tongguohelishiyongmeiyicunkongjian,rangxiaoqudemeiyigejiaoluodouzhanxianchubieyangdefengcai,daijijuzhuzhezuiyijudehuanjing。duijinshareneryan,shejibingbuzhishisheji,tadaibiaozheyizhongzhihui,yidaibiaozheyizhongjingshen。

julejie,weilebaozhengshejifangandegaopinzhi,jinshafangchanhuiyaoqingxiangganghuayi、shanghailianchuangdengduojiayoumingdeshejidanweijinxingchubusheji,zaiduisuoyoushejifanganjinxinglunzheng,tiaoxuanshejifanganheli、pinzhigaodeshejidanwei,zaiduiloupandebujujinxingxiangxidesheji。erzaizhihoudeshejizhong,jinsharengengshiqingzhuledaliangdexinxue。zongpingmianguihuaqingkuangruhe?huxingshifouheli?fangwuchaoxiang、shejishifoukexue?……meiyigexijie,jinsharendouyaoxiangxiyanjiu,shenzhilimiandemeiguandu、xiaoquneiyikeshudeweizhi、yikuaizhuandeyansedouyaozhuyitaolun,keweishiwujuxi。bujinruci,weilerangzhuzhaixiaoqugengqurenxinghua,tiejinxiaofeizhexuqiu,zaishejiguochengzhong,jinshafangchanhaizhuzhongqingtingxiaofeizhedexinsheng,tongguokehulianyi、yiqianloupandexiaoshouhuifangdengshenrulejiekehudui“yiju”dezhenzhengxuqiu,rongrudaoshejizhongqu。

zaijinshafangchan,yigeshejifangandechuluwangwangyaojingguoqianchuibailian。yiyangguangyitingweili,weiledazaozhenzhengchunyinglunfenggedegaoduanbieshu,zaixiangmushejijieduan,jinshafangchandexiangguanlingdaodailingshejibumenduocidaoshenzhen、zhongqing、shanghai、hangzhoudengdi,canguankaochayouxiuloupan,zaiwuyexingtai、jianzhulimian、jingguanlvhuadengfangmianjingyiqiujing,shejifanganfanfutaolun,binglijing3cizhongdadiaozheng,liqiuzuodaojinshanjinmei。

“kexuedeshejishizuidadejieyue,shiwudeshejishizuidadelangfei。”gaodonghangbiaoshi,duifangchangongsieryan,meiyicideshejibingbushijiandandichuangzaoleyijianzuopin,ershichengdanqiyifenzeren。“yishitayaoyongyujianshe,yaozhuzhongkexingxing、kecaozuoxing;ershijianshehou,jiangchengweiyezhuzhangqishenghuodedifang,yaozhuzhongshiyongxingheshushixing。napayigexiweidechabiejiuyoukenengyingxiangjianzhudeanquanxing,jijuzhedailaimafan,neishihuizhiwanyi。shejiyijingbujuxianyuchuantonggainianzhongdefangwushejineirong,yikuozhandaoyujuminrichangshenghuoxiangguandegegefangmian,shejigegexijie,ruhuanjingjingguanlvhuasheji、zhinenghuaguanlisheji、gonggongbuweizhuanghuangshejidenggegefangmian。yinci,duishejidemeiyigexijie,womendoubixushenzhiyoushen,zuizhongchengxianjijuzhuzheyigeyouyigeyiju、shushi、yirendezhuzhaixiaoqu。”

创新当先 缔造品牌优势

zaichanpingaodutongzhihuadejintian,mianduirulindejingzhengduishou,yigefangchanqiyeruhetuoyingerchu,jianlihexinyoushi?jinshafangchandedaanjiushichuangxin,tongguochanpinxijieshangdebuduanchuangxin,yushijujinsushupinpai,yihuoqukehudezhongchengdu。yizhiyilai,chuangxindoushijinshafangchanzengjiapinpaifujiazhi、tuxianloupanjiazhiyaosudezhongyaofama。

congyangguangshuian、yangguanglvcheng、yangguanglicheng,daoyangguangyiting,wulunshixiangmuguihuashejihaishijianzhufengge,huoshishigongcailiao,jinsharenchuangxindejiaobuconglaimeiyoutingzhi。yangguangshuianshidiyigezaizhangjiagangtuichukongzhonghuayuangainiandeloupan,yijugailoupandedixingheguihua,jinsharenhaichuangxintichuledamiankuan、xiaojinshendehuxing;zaiyangguangyitinglianpaibieshudeshejizhong,jinsharengengshichuangzaoxingdishejileneitingyuan,bingjiezhudixiakongjian,tuozhanqianhouhuayuandefanwei,rangmeihurenjiadounengyongyouqian、zhong、housangetingyuan,tongshimeihuyuliudiantijingdao,dadazengjialezhuzhaidepinzhi。

bujinruci,jinshafangchanhaijijichuangxincailiaodeshiyong,buduanyinyonglvse、huanbaodexinxingcailiao,tizengloupandepinzhi。ruzhuzhaichuanghu,jinshafangchanzaoyisheqilechuantongdesugangchuang、lvhejindengcailiao,zhujiancaiyongduanqiaogeredelow—eboli、lvmufuhecailiaodengjienengcailiao;xpsbaowenbanshiyizhongwaiqiangjienengcailiao,jinshafangchanzaiagzhenrenlvxianjiangzheizhongcailiaoyongyuyangguanglichengdewaiqiang,zaishiyongguochengzhong,weizengqianggerebaowengongneng,gongsihaijiangyuanben4limidehouduzengjiadao6limi,tigaolejienengdexiaoguo;haiyoujuerestpban、liqinggeretongfengfangshuiban……zheixiexinxingdehuanbaocailiao,yedoubeijinshafangchanyiyicaiyong。

“dadaodianti、menchuang,xiaodaodianlan、guancai,zhiyaokongzhizaichengbenfanweinei,womendouhuixuanzegenghao、genggaopinzhidechanpinyunyongdaoloupandejianshezhong。”gongsichengbenguanlibuzhurenyangjiangaosujizhe,congshejidingweizhichu,chengbenhesuangongzuojiutongbukaishi,guanchuanlexiangmusheji、jianshedaojungongdequanguocheng。zaizheigeguochengzhong,tamenyangebaguan,jingdaxisuan,zaichengbenkongzhifanweineitiaoxuangengyouzhidecailiao,jinxinjieliweijiansheyigegaopinzhiloupanhuhang。

jinsharenmeiyicidechuangxindoubengfachuzhanxindehuoliyujiqing,shenshendadonglemeiyiweikehu;2010nianjiaofushiyongdeyangguangshuian,yezhumanyidudadao90%;2011nian,yangguanglichengdexiaoshouliangzaiquanshiminglieshouwei,beipingweiagzhenren2011nianduzuijuyingxiangliloupan:tongnian,jingangzhenshouxidapan——yangguanglvcheng,youronghuo“2011zhangjiagangzuijialvserenjuloupan”chenghao。jinnian,8yuefenjinshafangchangengshixixunpinchuan,zaihuode?“2011niandusuzhoushifangdichankaifazongheshili20qiangqiye”shurongdetongshi,zizhiyexishengweifangdichankaifayijizizhi,chengweizhangjiagangdiergehuodecizizhidefangdichankaifaqiye。

 

——2012.08.30《zhangjiagangribao》